Advancing The Profession of Pharmacy

7 Steps to Validating Your Business Idea: Step 4

by | Jul 14, 2016 | Consulting Pharmacist Education

​After taking the steps of following your curiosityidentifying a niche and interviewing your potential customers, you can begin the process of testing your market for interest.

​4. Test Your Market Before You Invest Heavily
By “pre-selling” your program, product or service, you are able to make sure there is demand before you spend time creating it.  For example, if you want to offer an in-person workshop you can pre-sell registrations using a platform like EventBrite.  Or offer short, free trainings to gauge interest, then ask your audience to sign up immediately (at a discount) for future trainings.

If you have expertise in a subject other pharmacists would find interesting or helpful, you can create and teach a workshop.  Myself and two colleagues offer an MTM Enhancement workshop in Arkansas that has filled a need and received great feedback from community pharmacists.

A workshop can be a good, replicable income stream for the entrepreneurial pharmacist.  It takes work, but once you develop the presentation, objectives and a general outline, you can offer the workshop as many times as there is interest.

Remember, I recommend you first “test-sell” your workshop on Facebook, EventBrite, in your local paper or through your state APhA chapter to see if people in your area would sign up. ​

If you are ready to explore your curiosity about entrepreneurship and want to build a pharmacy consulting business of your own, I invite you to the join the E-course and Community at PharmapreneurAcademy.com   

In the self paced video E-course Lessons, I will guide you through the steps you need to build and market your business quickly and help you to side-step any roadblocks that you encounter on your journey.  In the Forum, I provide group coaching and answer your individual questions.  The Community is a place to find support and inspiration for building your Dream Career.

Still exploring?  Listen to my latest Pharmacy Podcast episode with Pharmapreneur Academy member Paula Belle and hear how she built her consulting business from one client to eight and counting!

And when you are ready to join, just go to Pharmapreneur Academy, sign up and get INSTANT access to all 7 Lessons and check out all the great discussions in The Academy Forum.

About the Author

Blair Thielemier, PharmD, is an MTM consultant pharmacist specializing in pharmacy billing models. She consults on and produces e-learning programs for state and national organizations, pharmacy wholesalers, payers, technology start-ups. She has books and online courses available for individuals looking to leverage their pharmacy knowledge into monetized clinical programs at PharmapreneurAcademy.com. She speaks internationally about trends in leveraging pharmacists to improve value-based care.

 

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