Advancing The Profession of Pharmacy

The #1 Tip for Optimizing LinkedIn as a Professional

by | Aug 25, 2015 | Industry Tips

If you are a professional like myself, you likely have a old (or new, but unused) LinkedIn page.  Maybe you even check Twitter sometimes, but you probably don’t know the people in your feeds on a personal level.  LinkedIn is not intended to compete with the entertainment value of Facebook, instead it should be used to help you meet your career goals.

But LinkedIn is so boring! Right? Not if you are doing it right!

It can be used as a global, industry-wide email list.  Thank of all of the possibilities!

Ask yourself:  If you could email anyone in the world, who would it be?  And what would you say?

As a pharmacy professional, when you want to make meaningful connections, network and exchange ideas you go to CE conferences.

What if you could cultivate those relationships without the registration fees, plane tickets and long days freezing in a sub-zero conference center?

The tip that totally changed my interactions with people was the one I heard on Natalie Eckdahl’s BizChix podcast interview on LinkedIn for Leads and Sales. 

It was this: Send a Hello and Thank you via In Mail to every new connection you make!

Where else could you have a personal connection to CEOs in your industry?

I officially challenged myself to reach out to someone I admire every day for 20 days on LinkedIn.  Choosing people who I assumed would never even message me back; I put myself out there.  So can you!

At least three of those people that I NEVER expected a response from scheduled follow up calls with me.

Two of my newer connections have become friends and a few even recruited me.

Connect to CONNECT.  That’s it. That simple tip has changed the way I view LinkedIn.

We connect to CONNECT. And I would really love to connect with you!

About the Author

Blair Thielemier, PharmD, is an MTM consultant pharmacist specializing in pharmacy billing models. She consults on and produces e-learning programs for state and national organizations, pharmacy wholesalers, payers, technology start-ups. She has books and online courses available for individuals looking to leverage their pharmacy knowledge into monetized clinical programs at PharmapreneurAcademy.com. She speaks internationally about trends in leveraging pharmacists to improve value-based care.

 

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