Advancing The Profession of Pharmacy

Day 3 – Marketing Strategies to Take Your Business to the Next Level

by | Mar 4, 2018 | Consulting Pharmacist Education

So I’ve been sharing about how great the 2018 Elevate Pharmacy Virtual Summit sessions are.

BUT, the Summit may not be right for EVERY pharmacist.

Particularly if you are:

  • Not interested in entrepreneurship, personal development or new career opportunities
  • Up to date on your CE credits and don’t want to rack up any additional free CE hours
  • Unwilling to learn about any new opportunities in pharmacy clinical services
  • Happy with your current practice and don’t want to change anything
  • Opposed to using this new internet thing to improve your knowledge and skills

Now, obviously, I’m being a bit tongue-in-cheek because I think there is so much value to be found in the Speaker Sessions on this year’s Summit.

There is something for EVERY pharmacist.

Click here to register for free using your email!

Then check out the third day’s Agenda and Speakers below:


Tips for Creating Engaging Marketing Videos with Laurie Schloff

Key Takeaways:

  • Discuss important guidance for creating personal videos
  • Understand the components of a compelling marketing video
  • List potential business uses for videos featuring your services


Crafting Your Unique Value Proposition for Effective Marketing with Greg Alston

Key Takeaways:

  • Providing value to your target market by identifying a client’s pain points
  • Using those pain points in your marketing message
  • How pitching new services aims at providing value

Investing in Innovative Technology to Adapt and Thrive with Mike Bollinger

Key Takeaways:

  • Why technology helps pharmacies diversify revenue streams and adapt. to the changing market
  • The options you have for buying vs. leasing robotics and telepharmacy technologies
  • And how to evaluate ROI. when assessing which opportunities to pursue


Using the Psychology of Motivational Interviewing to Improve Patient Outcomes with Bruce Berger

Key Takeaways:

  • Tips for Engaging patients in a productive discussion about their health
  • Why Motivational interviewing is more cost and time efficient than attempting to persuade a patient resistant to change
  • Digging in to the psychology of resistance. by helping the patient make sense of the information you are sharing


Utilizing Digital Advertising and Budget Friendly Marketing with Mike Petit

Key Takeaways:

  • Utilizing technology and digital advertising to build your brand
  • Tools for do it yourself marketing budgets
  • Tips for booking lunch and learns in target clinics

P.S. The attend-from-home Elevate Summit this year is all-new and jam-packed with practical strategies for profitable pharmacists. As always, it costs NOTHING to attend but the value is priceless. Click here and claim your FREE seat!

P.P.S Know someone who’d benefit from this FREE event for pharmacists? Click below to share it with them!

Click to let your Facebook friends in on the Phun.
Click here to share on LinkedIn and invite your colleagues.


About the Author

Blair Thielemier, PharmD, is a business development consultant specializing in pharmacist-led billing models. She has set the industry standard for virtual pharmacy conferences with the Elevate Pharmacy Virtual Summit in 2017. She has consulted with national pharmacy organizations, drug wholesalers, point of sale companies, and Fortune 5 health insurers. She has books and online courses available for individuals looking to leverage their pharmacy knowledge into monetized clinical programs at She speaks internationally about trends in leveraging pharmacists to improve value-based care.


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