Advancing The Profession of Pharmacy

Optimizing LinkedIn Groups

by | Apr 14, 2016 | Consulting Pharmacist Education

In the previous posts of this LinkedIn Series, we have discussed Keeping Your Knowledge Current, Networking and Publishing on LinkedIn be sure to check them out if you haven’t yet!

Now in the final post of this series, we are going to discuss how to use LinkedIn Groups for growing your connections and growing your business.

One of my favorite, most active group on LinkedIn is APhA’s American Pharmacists Association group.   Another one that has had many productive and wonderful discussions in my niche is the MTMS group, which stands for Medication Therapy Management Services.
There are also a few press and job finding groups such as Pharmacy Professionals Network, Pharmacy TimesPharmacyWeek and The PharmaMoms Club that I enjoy. They are all great for networking as well as putting out a lot of great content. Just take a look around and see which groups you feel most comfortable in.

Groups are the best way for me to connect individually with people.  It seems that not as many people will comment on a personal status, but feel more comfortable if you post your discussion topic or question in a group.
If you start a discussion in any of these groups either asking for help or sharing some valuable information, people tend to like, comment and generally interact more with you.  This is a great place to share a Published Post and ask others for feedback on your ideas.

Another thing that is great about groups is that they give you the ability to send a connection request or InMail message to other group members.

This is important when you are still focused on building your network.  It doesn’t require the Premium version of LinkedIn to send connection request to people outside of your 1st or 2nd degree connections.

Now that you know the basics of LinkedIn set a goal for yourself:
Will you rework your Profile page?
Start Publishing Posts?
Facilitating discussions in Groups?

I would love to hear from you if you feel this series has improved your knowledge, networking or publishing on LinkedIn, just shoot me an email at blairthielemier@btpharmacyconsulting.com

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About the Author

Blair Thielemier, PharmD, is an MTM consultant pharmacist specializing in pharmacy billing models. She consults on and produces e-learning programs for state and national organizations, pharmacy wholesalers, payers, technology start-ups. She has books and online courses available for individuals looking to leverage their pharmacy knowledge into monetized clinical programs at PharmapreneurAcademy.com. She speaks internationally about trends in leveraging pharmacists to improve value-based care.

 

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