If you already know how my Genetic Consults business came to be, skip the next few paragraphs.
Since things have cooled off a bit from the 2018 Elevate Summit, I’ve heard from many pharmacists that they love the idea of X, but they couldn’t do it because Y and Z….
They said they needed a step by step plan to follow. A turn-key program they could emulate and implement in a few weeks.
So I’m going to go through the entire process of setting up, marketing and planning a brand new business, for the sole purpose of HELPING YOU.
If that sounds a bit crazy, well it is!
It aligns with my commitment to help pharmacists advance their practice in whatever way I can, even if it means being a human guinea pig.
In my last post, I talked about identifying your customer avatar and why it should be Step #1.
It is important because from that avatar you can begin designing products and services around their specific needs.
In my case, I’m working with children and young adults with ADHD/ADD, anxiety and depression to determine how their genetic makeup plays a role in neurotransmitter production (drug response and nutrient deficiency) and drug metabolism.
So Step #2, then, is choosing what products you’ll be offering to patients and why they would need them.
Here’s a few of the products I’ve come up with to offer these patients.
- I will offer both pharmacogenomic tests that require a physician order and nutrigenomic testing panels that will help paint a more whole picture of the patient.
- Some of my patients will have already had a PGx test performed. In those cases, I’ll be using that information to guide MTM as a “lab consultation”.
- Some patients have also requested food sensitivity tests in order to determine whether certain foods (gluten, dairy, sugar, etc) are causing inflammation that could be affecting neurotransmitters.
- I’ll also be able to offer drug-induced micronutrient deficiency evaluations for patients already being well managed on medications, but feel their therapy could be a bit more effective.
- Ongoing patient and provider access to the genetic reports and recommendations should the patient need additional consultation services.
For each patient, I’ll create a custom plan that includes the tests they need and incorporates the information they already have.
Knowing who my idea patient avatar is helps me to identify which tests and products to offer in my new business.
I’m my next post I’ll be breaking down the software platforms I’m using to document patient care, offer virtual consults via telehealth and send secure collaborative messages to the providers.
If you want to follow the results of my Genetic Consults Business Experiment, join our Newsletter at btpharmacyconsulting.com/newsletter
Have questions about starting your own consulting business?
Email me anytime @ firstname.lastname@example.org